KV Mechelen is revolutionizing the sponsorship game by adding data to their sponsorships! Now, sponsors can accurately measure their ROI — measuring how many fans convert into customers and the revenue that follows. 💰 Additionally, KV Mechelen enables sponsors to reach their business goals by leveraging their fan data to engage with fans through targeted activation campaigns in digital advertising. Fans are more likely to consider and purchase from sponsors but they are even more likely to buy when they are presented a nice offer! All of this is achieved while maintaining the highest standards of privacy and security, ensuring that not a single line of data is shared between parties. A huge thanks to Billie Silverans and Sebastiaan Lemmens for the great collaboration on this innovative project!