Sponsorships have evolved. Have you?
With Wehave, brands and rights holders can move beyond traditional sponsorship metrics to track and optimize real, impactful business growth—focusing on conversions, loyalty, and revenue to drive ROI that goes beyond media value.
Sponsorships are stuck in the past
Most sponsorships fall into one of two categories:
The old-school way
Sponsorship success is measured in impressions and media value - but where’s the real business impact?
The modern data overload
Marketers and sponsorship managers have numbers everywhere, yet no clear way to connect them to revenue, conversions, or smarter activations.
Both leave sponsorship managers answering the same dreaded question
So… what’s the ROI on this?
For many, ROI still means media value. But visibility isn’t impact.
Sponsorships that speak in numbers
See exactly who converts, who stays loyal, and how much revenue your sponsorships drive. Target the right fans, at the right time, with the right message to maximize impact.
Optimize and maximize sponsorship impact.
For Brands
Prove ROI, optimize performance and secure bigger budgets. No vanity metric, track real conversions, revenue, and loyalty.
For rights holders
Turn fan data into bigger sponsorship deals and stronger renewals. Prove commercial impact, optimize activations, and drive higher engagement, spending, and loyalty.
With Wehave, we didn’t just secure an extra sponsorship deal, we delivered additional ROI for both sides.
For agencies
Transform sponsorships into high-performance campaigns. Help clients prove ROI, optimize activations, and drive real revenue, loyalty, and renewals.
Match data. Get insights. Unlock opportunities.
Match anonymized data in the most secure environment.
Connect your data
Connect your data sources via API or CSV.
Match & Insights
Match data & analyse the overlap to measure conversion, revenue and loyalty. Track what works or not.
Build personalized campaigns
Unlock opportunities with our build in segment builder and activate them on all different channels.
What’s in it for you?
Sponsorships should feel powerful, strategic, and measurable. With Wehave, you move from uncertainty to real, actionable impact.
Proof, not promises
Every sponsorship dollar should drive results. Wehave gives you measurable ROI, showing how sponsorships impact engagement, sales, and long-term brand value.
Stronger sponsorships, smarter growth
Better insights and activation drive results for both sides. Brands optimize impact, rights holders prove value, and partnerships grow.
More revenue, less waste
Stop throwing money at sponsorships that don’t perform. Optimize budgets with data-backed decisions that drive real conversions.
Personalized activations
Reach the right fans, at the right time, with the right message. Whether it’s new customer acquisition, loyalty activation, or deeper engagement, Wehave helps you get there faster.
Right price, real impact
Only evaluating your sponsorships on a quarterly basis? Not anymore. Real time insights & activations.
Free
Not sure if a sponsorship is a good fit? Want to have a snapshot of the current situation? Do it for free!
Insights
Measure the full sponsorship and even go back in time to see what worked and what didn't.
Insights & Activation
The full package. Generate insights and capture all opportunities.
Highlighted work.
RSC Anderlecht leverages wehave's data clean room for sponsorships to maximize ROI
RSC Anderlecht, one of the most iconic football clubs in Belgium, has taken a bold step forward in sponsorship innovation by choosing Wehave’s data clean room. This collaboration aims to optimize sponsorship effectiveness and deliver measurable results for the club’s valued partners.
7 key metrics to measure sponsorship ROI
Tracking sponsorship ROI in sports is essential for understanding the value of your investment. Here are the 7 key metrics you need to measure success: Audience Reach, Media Exposure Value, Brand Interaction, Sales Generated, Indirect Earnings, Customer Value Over Time: Customer Lifetime Value (CLV), Sponsorship Investment Return (ROSI). These metrics provide a complete picture of sponsorship performance, helping brands make data-driven decisions and build stronger partnerships.
Measure & increase conversion in sponsorships with data collaboration
In today’s world, traditional models of sponsorships are under increasing pressure to demonstrate tangible value and return on investment. Sponsors expect more than just general visibility and awareness; they seek to set and measure KPIs that are driving real business outcomes and target their marketing efforts with precision.
