Latest articles.
How to Manage Sports Sponsorships Without Spreadsheets
A step-by-step guide to replacing spreadsheets, email chains, and WhatsApp groups with a connected commercial system — covering CRM, rights tracking, hospitality, reporting, partner portals, renewal workflows, and AI.
Oliver Wolfs
What Is a Sponsorship CRM (and Why a Generic One Won't Cut It)
A sponsorship CRM is not a generic CRM repurposed for sport. This guide explains what separates them — rights tracking, hospitality, partner portals, renewal workflows — and why it matters at every renewal.
Oliver Wolfs
The Top Sponsorship Management Software for Football Clubs in 2026
From purpose-built sports platforms to generic CRMs pressed into service — a breakdown of the sponsorship management tools available to professional football clubs in 2026, with honest takes on pricing, fit, and limitations.
Oliver Wolfs
What Is Sponsorship Rights Management? A Guide for Sports Commercial Teams
Sponsorship rights management is the practice of tracking, delivering, and evidencing every right a club has sold to a sponsor. Most commercial teams do not have a formal process — this guide explains what it actually involves and how to build one.
Oliver Wolfs
How to Automate Sponsor Reporting at Your Sports Club
Most commercial teams rebuild the same PowerPoint from scratch every month. Here is a step-by-step approach to stopping that — from auditing what you produce to giving partners real-time visibility.
Oliver Wolfs
The Real Cost of Managing Sponsorships on Excel (It's Not What You Think)
The hours are easy to see. The revenue you're losing silently isn't. Most clubs are surprised by how large the number turns out to be.
Oliver Wolfs
4 Best Alternatives to KORE Software for Sports Clubs
KORE Software powers major NFL and NBA franchises — but most clubs don't need enterprise pricing and a six-month rollout. Here are four alternatives that actually fit.
Oliver Wolfs
Best Sponsorship Management Software for Sports Clubs in 2026
Five platforms compared — features, pricing, ideal use case, and honest weaknesses — to help sports clubs find the right sponsorship management software in 2026.
Oliver Wolfs
How to Manage Sponsor Hospitality at a Sports Club Without Losing Your Mind
A typical First Division club spends over 30 person-weeks per season on hospitality coordination. Here's an 8-step system to get it under control — without hiring more people.
Oliver Wolfs
Meet wehave: The Commercial Operations Platform Built for Sports Clubs
wehave helps commercial teams at sports clubs automate hospitality, manage sponsorships, track rights, and close more deals. One platform. Built for sport.
Oliver Wolfs
How Data Clean Rooms Add Value to Sponsorships
Data clean rooms are secure spaces where brands' customer data and rights holders' fan data meet - allowing you to measure ROI, improve audience targeting, and refine sponsorship strategies without exposing sensitive information.
Oliver Wolfs & Coach Vic
How to Create a Sponsorship Partner Report That Wins Renewals (Free Template)
Creating a strong sponsorship partner report is key to renewing deals. Sponsors need clear proof of value, ROI, and future opportunities - and the right report structure delivers all three while avoiding the common mistakes that cost clubs their best partners.
Oliver Wolfs & Coach Vic
Sponsorship Renewal Strategy: How Sports Clubs Keep Their Best Partners
Sports clubs often lose sponsors due to poor management, not poor partnerships. A structured renewal approach - built on measurable ROI, consistent communication, and purpose-built tools - can boost retention by up to 67% and reduce the cost of acquiring new sponsors.
Oliver Wolfs & Coach Vic
How to Track Sponsorship Deliverables in Real Time
Tracking sponsorship deliverables in real time is the key to avoiding missed commitments, improving sponsor relationships, and increasing revenue. Many teams still rely on outdated spreadsheets - real-time tracking replaces this chaos with proactive alerts, centralized dashboards, and automated workflows.
Oliver Wolfs & Coach Vic
7 Key Metrics to Measure Sponsorship ROI
Tracking sponsorship ROI in sports is essential for understanding the value of your investment.
Oliver Wolfs & Coach Vic
Ultimate Guide to Sponsorship ROI Analytics
Explore effective strategies for measuring sponsorship ROI through advanced analytics, goal alignment, and data-driven decision-making.
Oliver Wolfs & Coach Vic
How to Track Sponsor Deliverables Without a Spreadsheet
Most sports clubs track sponsor deliverables in spreadsheets - which means things get missed, partners go unserved, and renewals fail silently. This guide explains what a deliverable is, why manual tracking breaks, and what a proper system looks like.
Oliver Wolfs & Coach Vic
The Sponsorship Funnel: How to Convert Fans Into Customers
What journey are you taking fans on, and where does that journey end? Because a sponsorship that generates awareness without ever creating a customer is a missed opportunity - no matter how good the logo placement looks.
Oliver Wolfs & Coach Vic