Latest articles.
The Sponsorship Funnel: How to Convert Fans Into Customers
What journey are you taking fans on, and where does that journey end? Because a sponsorship that generates awareness without ever creating a customer is a missed opportunity - no matter how good the logo placement looks.
Oliver Wolfs & Coach Vic
How to Track Sponsor Deliverables Without a Spreadsheet
Most sports clubs track sponsor deliverables in spreadsheets - which means things get missed, partners go unserved, and renewals fail silently. This guide explains what a deliverable is, why manual tracking breaks, and what a proper system looks like.
Oliver Wolfs & Coach Vic
Ultimate Guide to Sponsorship ROI Analytics
Explore effective strategies for measuring sponsorship ROI through advanced analytics, goal alignment, and data-driven decision-making.
Oliver Wolfs & Coach Vic
7 Key Metrics to Measure Sponsorship ROI
Tracking sponsorship ROI in sports is essential for understanding the value of your investment.
Oliver Wolfs & Coach Vic