Matchday Hospitality.
On Autopilot.
More revenue per seat. Less admin per matchday. Partners who manage themselves.
45 minutes on your own competition. Your ticketing keeps working.
Partners buy and manage themselves.
Trusted by top clubs
Hospitality today is leaking revenue.
Your team is great at their jobs. Shame their job has become forwarding the same allergy list at 23h.
Buried in admin.
No overview in sight.
Every match starts the same way: 14 WhatsApps, 3 spreadsheets, and one colleague who swears they already sent the tickets.
Revenue sitting there.
Too busy to grab it.
Your partners want to spend more money. Your team is too busy to let them.
300 leads per matchday.
Gone after dessert.
Decision-makers fill your suites. No names, no follow-up. The most qualified leads you'll ever meet. Gone.
Everything matchday needs. Running by itself.
Everything your matchday needs in one place, and whatever you sell fan tickets with today keeps running underneath it.
No more 14 WhatsApps a matchday
Your self-serve partner portal. They confirm guests, note allergies, swap people at 22h47 and buy extras, all without calling you.
Every guest captured
A built-in guest register, every matchday. 300 decision-makers through your suites, 300 hot leads straight into your CRM.
Know who wanted to buy. Before you even ask.
Who browsed the extras. Who dropped something in a basket. Who hesitated. Your team follows up on intent, not guesswork.
All connected: nobody retypes anything
One entry. Everywhere it needs to be. Your ticketing, finance and CRM stay in sync, automatically.
Table plans that build themselves
Your actual lounge, not a spreadsheet. Release a seat the night before and the plan, the catering list and their ticket all know.
Catering handled automatically
Automated catering exports with exact headcount and every allergy. Updated until your cut-off, so what you send is what's true.
Upsells that sell themselves
The right offer, at the right moment, sent automatically. Partners add packages, upgrade tables, buy extras. Your team finds out when the money lands.
Coach Vic. Always on
Coach Vic knows your numbers, your partners, your matchday. Ask a question, get an answer. Give an instruction, it's done. On WhatsApp too.
Proof, not promises.
120,000+
tickets created on the platform
20,000+
hospitality bookings managed
8,000+
sales closed via the partner portal
“Less admin, more revenue, happier guests. I didn’t think you could have all three.”
Free report · 2026/27
What six teams learned about selling hospitality online
12 pages from real orders, not a survey. Eight lessons and a scorecard you can score your club against.
Just do it.
Book a demo
45 minutes. We show you the platform live, with your setup in mind. No slides, no fluff.
We handle the setup
We build your workspace with your real partners, packages and matchday setup, so when you go live everything's already in place.
Enjoy matchday
Invites go out. Guests confirm. Catering gets the list. Invoices go out. You're in the stands.
Book a demo
Pick a time. We'll do the rest.
Forty-five minutes on the platform rather than in a deck: your competition, your partners, your seats. Nothing to fill in first, and no follow-up needed afterwards.
- The platform on your own competition, not a slide deck
- An estimate worked out in front of you, not a proposal next week
- Straight answers, including on what it doesn't do yet
Got questions?
The ones we get asked most. Tap one, or ask Coach Vic something else.
Hey, I'm Coach Vic 👋 Ask me anything about matchday hospitality on wehave, or tap a question below for the short answer.
All questions, in text
Does wehave replace our ticketing system?
Only if you want it to. Connect the platform you already have, or use wehave's own. Either way wehave runs the B2B layer: partners with contracts, allocations, guest names that change every week, catering and invoicing on agreed terms. Your own platform keeps selling single seats to fans.
How do partners submit their guest names?
Each partner gets their own portal. They log in, see the allocation their contract entitles them to, and enter or change guest names themselves, up to the cut-off you set. Nobody on your team retypes a name from an email.
How does the catering list work?
The export comes from the live guest register: the exact headcount, every dietary requirement per guest. It stays current until your cut-off, so what you send the kitchen matches who actually turns up.
What happens on matchday itself?
Everything you need is already made: the guest list per partner with every dietary requirement, the table plan down to who sits where, and a catering headcount that stayed current until your cut-off. Each guest has their own ticket on their phone. Anything that changes late changes in one place.
How long does implementation take?
There is no implementation project and no implementation fee. Book a demo and the team builds your workspace with your real partners, packages and matchday setup before you go live. Days, not a quarter, and it's in the price.
What does wehave cost for hospitality?
It's priced on how many guests you host, not on features or users, so it depends on how big your programme is. Book a demo and you get an estimate inside the call, on your own venue and your own season. The whole module is in it: no setup fee, no per-user fee.
Which systems does wehave integrate with?
Ticketing and event platforms including WeezEvent and Bundeling, payments through Mollie, accounting through Exact Online, and CRMs including Salesforce, HubSpot, Pipedrive and Teamleader. A ticketing integration is optional: use wehave's own instead. If something you depend on isn't listed, ask.
Can we upsell extras like seats, parking or catering upgrades?
Yes, and it's usually where the revenue is. wehave offers the relevant extra, whether that's a seat, a table upgrade, catering or parking, to the right partner at the right moment. The offer gets made even when nobody has time to make it.
Who at a club actually uses this?
Commercial directors, partnership managers and hospitality or B2B ticketing managers at professional clubs, federations and event organisers. Most clubs start with hospitality because it's the most acute problem, then extend into sponsorship CRM, contracts, rights tracking and reporting on the same platform.
Who do we call at 18:00 on a Saturday?
Us, in the same WhatsApp group your team already uses. Every club gets one with real names in it, ours included, so a partner changing five guests after the kitchen has printed is a message rather than a ticket you file and wait on.
How is our data handled?
Data is scoped to your workspace, with access controls and audit logging so you can see who changed what. For specific GDPR or data protection questions, including what a Data Processing Agreement covers, talk to the team directly.
Your next matchday could run itself.
It starts with 45 minutes.
One demo. We set everything up. You enjoy the next match.