Matchday Hospitality.
On Autopilot.

More revenue per seat, less admin per matchday.

30-minute demo. Free trial available.

Partners buy and manage themselves.

Hospitality today is leaking revenue.

Your team is great at their jobs. Shame their job has become forwarding the same allergy list at 23h.

Buried in admin.
No overview in sight.

Every match starts the same way: 14 WhatsApps, 3 spreadsheets, and one colleague who swears they already sent the tickets.

Coach Vic frustrated

Revenue sitting there.
Too busy to grab it.

Your partners want to spend more money. Your team is too busy to let them.

Coach Vic typing

300 leads per matchday.
Gone after dessert.

Decision-makers fill your suites. No names, no follow-up. The most qualified leads you'll ever meet — gone.

Coach Vic confused

Your new hospitality headquarters.

Seven features. One less stressed hospitality team.

FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
Emma De Vosemma.devos@northwind.be
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
Lucas Meyerl.meyer@arclight.io
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
Sophie Maessophie.maes@brightlane.be
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
Thomas Peeterst.peeters@vaneyck.eu
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
Emma De Vosemma.devos@northwind.be
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
Lucas Meyerl.meyer@arclight.io
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
Sophie Maessophie.maes@brightlane.be
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
DIAMOND CLUBFOOD & DRINKS
FC Strikers - RSC Anderlecht
SECTION
25
SEATING
To be determined
ADD GUEST
Thomas Peeterst.peeters@vaneyck.eu
DIAMOND CLUBFOOD & DRINKS

Partners manage themselves

Your self-serve partner portal. They confirm guests, note allergies, swap people at 22h47 and buy extras — all without calling you.

Contacts
SortFilter1Add Contact
Name
Type
Email
Company
Role
EDEmma De Vos
Guest
emma.devos@proximus.be
Proximus
Chief Marketing Officer
LMLucas Meyer
Guest
lucas.meyer@kbc.be
KBC
Head of Partnerships
SMSophie Maes
Guest
s.maes@colruytgroup.be
Colruyt Group
Procurement Director
TPThomas Peeters
Guest
thomas.peeters@ab-inbev.com
AB InBev
VP Sales
NHNadia Haddad
Guest
nadia.haddad@barco.com
Barco
Commercial Director
JWJonas Willems
Guest
jonas.willems@telenet.be
Telenet
Head of Brand
CDCamille Dubois
Guest
camille.dubois@solvay.com
Solvay
Chief Commercial Officer
AJAnke Janssens
Guest
anke.janssens@umicore.com
Umicore
Director of Sales
MCMathis Claes
Guest
mathis.claes@deme-group.com
DEME Group
Business Development Lead

Every guest captured

A built-in guest register, every matchday. 300 decision-makers through your suites, 300 hot leads straight into your CRM.

Contacts
Filter1Add Contact
Name
Company
Upsell
Signals
ED
Emma De Vos
Chief Marketing Officer
Proximus
€840
4
Activity this matchday
19h12
Bought champagne upgrade — €220
19h04
Bought parking pass — €40
18h51
Added stadium tour to basket, did not complete
18h44
Browsed extras — 3 min 12 sec
LM
Lucas Meyer
Head of Partnerships
KBC
€580
3
Activity this matchday
19h22
VIP ticket upgrade in basket — €380, not completed
19h08
Champagne package in basket — €200, not completed
18h55
Opened next matchday calendar — 40 sec
SM
Sophie Maes
Procurement Director
Colruyt Group
€120
2
Activity this matchday
19h31
Bought parking pass — €40
19h17
Browsed gift box page — 1 min 08 sec
TP
Thomas Peeters
VP Sales
AB InBev
€240
2
Activity this matchday
19h44
Pitchside experience in basket — €240, not completed
19h29
Browsed next fixture calendar — 2 min 04 sec
NH
Nadia Haddad
Commercial Director
Barco
1
Activity this matchday
19h05
Opened welcome email — no further activity
JW
Jonas Willems
Head of Brand
Telenet
€640
3
Activity this matchday
20h02
Bought chef's menu upgrade — €180
19h51
Bought matchball keepsake — €60
19h38
Bought extra seat — €400
CD
Camille Dubois
Chief Commercial Officer
Solvay
€300
2
Activity this matchday
19h55
Extra seat in basket — €300, not completed
19h40
Opened extras page — 55 sec
WV
Wout Vermeulen
Sales Director
Bekaert
1
Activity this matchday
18h58
Confirmed attendance — no upsell interaction

Know who wanted to buy. Before you even ask.

Who browsed the extras. Who dropped something in a basket. Who hesitated. Your team follows up on intent, not guesswork.

All connected: nobody retypes anything

One entry. Everywhere it needs to be. Your ticketing, finance and CRM stay in sync — automatically.

Diamond Club
Food & Drinks
18 / 20 confirmed
Export
Company
Vouchers
Guest
Confirmed
Special Requests
Proximus
5
5
5
2
Emma De Vos
Confirmed
Allergic to shellfish
Jonas Willems
Confirmed
Nadia Haddad
Confirmed
Vegetarian
Lars Peeters
Confirmed
Sofie Claes
Confirmed
KBC
4
4
4
2
Lucas Meyer
Confirmed
Gluten-free
Anke Janssens
Confirmed
Karim Benali
Confirmed
Halal
Marie Lambert
Confirmed
Colruyt Group
3
3
3
2
Sophie Maes
Confirmed
Nut allergy
Wout Vermeulen
Confirmed
Elise Martens
Confirmed
Vegan
AB InBev
4
4
4
1
Thomas Peeters
Confirmed
Camille Dubois
Confirmed
Lactose intolerant
Bram Coppens
Confirmed
Inès Segers
Confirmed
Barco
2
2
2
1
Mathis Claes
Confirmed
Pescatarian
Julie Wauters
Confirmed
Proximus
5
5
5
2
Emma De Vos
Confirmed
Allergic to shellfish
Jonas Willems
Confirmed
Nadia Haddad
Confirmed
Vegetarian
Lars Peeters
Confirmed
Sofie Claes
Confirmed
KBC
4
4
4
2
Lucas Meyer
Confirmed
Gluten-free
Anke Janssens
Confirmed
Karim Benali
Confirmed
Halal
Marie Lambert
Confirmed
Colruyt Group
3
3
3
2
Sophie Maes
Confirmed
Nut allergy
Wout Vermeulen
Confirmed
Elise Martens
Confirmed
Vegan
AB InBev
4
4
4
1
Thomas Peeters
Confirmed
Camille Dubois
Confirmed
Lactose intolerant
Bram Coppens
Confirmed
Inès Segers
Confirmed
Barco
2
2
2
1
Mathis Claes
Confirmed
Pescatarian
Julie Wauters
Confirmed

Catering handled automatically

Automated catering exports with exact headcount and every allergy. Updated until your cut-off, so what you send is what's true.

Champagne & selected wines
35
Unlimited drinks
12
Craft beer pack (6×)
24
Signed shirt
149
Pitchside access
120
Stadium tour
35
VIP parking
20
3-course dinner
130

Upsells that sell themselves

The right offer, at the right moment, sent automatically. Partners add packages, upgrade tables, buy extras — your team finds out when the money lands.

Coach Vic
Hi! I can help you manage your sponsorships. What would you like to do?
Ask me anything about your sponsorships…
Manual

Coach Vic. Always on

Coach Vic knows your numbers, your partners, your matchday. Ask a question, get an answer. Give an instruction, it's done. On WhatsApp too.

The numbers don't lie.

120,000+

tickets created on the platform

20,000+

hospitality bookings managed

8,000+

sales closed via the partner portal

“Less admin, more revenue, happier guests. I didn’t think you could have all three.”
Standard de Liège
Floriane ScianguettaCommercial Director

Just do it.

1

Book a demo

30 minutes. We show you the platform live, with your setup in mind. No slides, no fluff.

2

We handle the setup

We build your workspace with your real partners, packages and matchday setup — so when you go live, everything's already in place.

3

Enjoy matchday

Invites go out. Guests confirm. Catering gets the list. Invoices go out. You're in the stands.

Got questions?

The ones we get asked most. Tap one, or ask Coach Vic something else.

Hey, I'm Coach Vic 👋 Ask me anything about matchday hospitality on wehave — or tap a question below for the short answer.

All questions, in text

Does wehave replace our ticketing system?

Only if you want it to. You can connect the ticketing platform you already have, or use wehave's own ticketing instead — the hospitality and B2B side works the same either way. What wehave always handles is the B2B layer: partners with contracts, allocations, guest names that change every week, catering and invoicing on agreed terms. If you keep your existing platform, it stays responsible for selling single seats to individual fans.

How do partners submit their guest names?

Each partner gets their own self-service portal. They log in, see the allocation their contract entitles them to, and enter or change their guest names themselves — up to the cut-off you set. Nobody on your team retypes a name from an email or a WhatsApp message.

How does the catering list work?

The catering export is generated from the live guest register, with the exact headcount and every dietary requirement per guest. It stays current until your cut-off, so what you send the kitchen matches who actually turns up — instead of a spreadsheet that went out of date the moment you emailed it.

What happens on matchday itself?

Guests check in digitally, so you can see who has arrived and who hasn't while the match is still on. That also means you finish the day with a named record of who attended, rather than a rough count.

How long does implementation take?

There is no implementation project. wehave is free to start with no credit card, and if you book a demo the team builds your workspace with your real partners, packages and matchday setup before you go live.

What does wehave cost for hospitality?

Pricing is consumption-based — you pay per guest, not per user and not per module. The first 300 guests per season are free across hospitality covers and B2B tickets combined, and there is a €750/month minimum billed annually. Above that, hospitality covers start at €2.50 per guest and B2B tickets at €1.10 per ticket, both falling as volume rises. There is no setup fee, no platform fee and no per-user fee.

Which systems does wehave integrate with?

Ticketing and event platforms including WeezEvent and Bundeling, payments through Mollie, accounting through Exact Online, and CRMs including Salesforce, HubSpot, Pipedrive and Teamleader. A ticketing integration is optional — if you'd rather not connect one, you can use wehave's own ticketing. If something you depend on isn't listed, ask — integration coverage changes.

Can we upsell extras like seats, parking or catering upgrades?

Yes, and it's usually where the revenue is. wehave can offer the relevant extra — an additional seat, a table upgrade, a catering package, parking — to the right partner at the right moment automatically, so the offer gets made even when nobody on your team has time to make it.

Who at a club actually uses this?

Commercial directors, partnership managers and hospitality or B2B ticketing managers at professional clubs, federations and event organisers. Most clubs start with hospitality because it's the most acute problem, then extend into sponsorship CRM, contracts, rights tracking and reporting on the same platform.

How is our data handled?

Data is scoped to your workspace, with access controls and audit logging so you can see who changed what. For specific data protection or GDPR questions — including what a Data Processing Agreement covers — talk to the team directly rather than relying on this page.

Less admin. More revenue.
It starts with 30 minutes.

One demo. We set everything up. You enjoy the next match.